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USALI-style value bridge

Where your profit impact comes from.

The model separates room revenue, OTA dependency, shifted direct revenue, commission recovery, AI-driven upsell, workload savings, and Atlantic AI cost — then shows how the combined effect flows into operating profit after modeled performance participation.

Scenario loading…
Net profit impact
€0
0.0% RoS uplift
Shifted direct revenue
€0
0% direct-share gain
Commission recovered
€0
OTA leakage reduced
AI / automation value
€0
Before participation
Investment multiple
0.0x
0.0 months payback
Revenue today Shift Economic impact USALI impact Outcome Room revenue €0 70 rooms €90 ADR 65% occ OTA €0 Direct €0 Shifted OTA €0 0% shifted Remain OTA €0 0% OTA Existing direct €0 0% direct Commission €0 15.0% OTA Upsell €0 7.5% revenue AAI cost −€0 €5/key + 2% + 2% FTE saving €0 0.5 FTE Dist. cost €0 reduction Revenue €0 upsell Cost −€0 AAI participation Ops saving €0 workload Gross benefit €0 before cost Investment −€0 0.0% revenue Net profit €0 0.0% RoS 0.0x ROI
Margin recovery Shift revenue from high-cost OTA channels into your own direct channel.
Revenue expansion AI-supported upselling increases revenue per guest and is modeled before performance participation.
Operational efficiency Automation reduces repetitive guest communication and manual handovers.
USALI impact The effect flows through distribution cost, rooms revenue, operating profit, and net profit after Atlantic AI cost.
This Sankey visualization updates dynamically as you adjust the ROI Calculator inputs. Amounts are annualized and rounded to whole euros. Estimated Net profit impact includes infrastructure cost, 2% on shifted direct revenue, and modeled 2% participation on measurable AI / automation value.
Atlantic AI ROI Calculator

See the measurable profit impact of direct booking enablement and AI-driven automation.

Built on a standard hotel P&L logic, this calculator estimates annual net-profit impact from direct booking shift, automated upselling, and reduced manual guest communication workload.

Calculator inputs

1 / Hotel parameters
2 / AI agent & automation parameters
Use a conservative range of 5%–15%.
Adjust to local salary levels including employer burden if relevant.
3 / Atlantic AI pricing model
Transparent pricing assumptions
Infrastructure layer €5 / room / month
Direct booking revenue share 2% of shifted direct revenue
AI / automation performance participation 2% of measurable AI / automation value
Effective cost in this scenario —
The calculator updates automatically when inputs change. Atlantic AI cost is calculated as €5 per room per month, 2% of shifted direct revenue, and a modeled 2% participation on measurable AI / automation value.
Direct revenue shifted into your own channel
€0

Revenue moved from OTA channels to your direct channel, reducing commission leakage and increasing ownership of the guest relationship.

Estimated annual net profit impact
€0

Gross commercial benefit less Atlantic AI infrastructure fee, direct booking revenue share, and modeled performance participation.

Gross annual benefit
€0
Return on sales uplift
0.0%
Payback period
0.0 months
Investment multiple
0.0x
Effective cost / room revenue
0.0%
Effective cost / shifted direct revenue
0.0%
Direct booking impact
OTA commission leakage reduced
Improvement from shifting booking share from OTA to direct.
€0
AI agent & automation impact
Upsell revenue impact
Additional revenue generated through automated pre-arrival and in-stay upselling.
€0
Operational cost savings
Workload reduction from automated confirmations, reminders, and guest communication.
€0
Total AI / automation value before participation
Upsell contribution plus estimated workload reduction before modeled performance participation.
€0
Atlantic AI cost
Atlantic AI total cost
Infrastructure fee plus 2% revenue share on shifted direct revenue and 2% modeled participation on measurable AI / automation value.
€0

Download your ROI analysis

Generate a branded Atlantic AI ROI PDF with the current inputs and results. This will be connected to the PDF workflow once the n8n endpoint is live.

Experience the system live

Run a live reservation and payment on our demo hotel website to experience the website, IBE, PSP, and automated communication flow end to end.

TRY YOUR DIRECT BOOKING EXPERIENCE
Illustration based on user inputs, a standard OTA commission assumption, Atlantic AI’s infrastructure fee, direct booking revenue share, and modeled performance participation on measurable AI / automation value. Actual results depend on distribution mix, execution quality, guest uptake, configuration, attribution basis, and local salary structure.
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